Why it’s time to stop calling the garment rack ‘garment’
A garment rack may sound like an odd term but the garment industry is already being renamed.
Advertisement It’s a term first coined by retailing titan John Varvatos in the 1990s.
“Garment was the new clothing.
It’s the most profitable and it’s also the most creative,” he says.
“So what’s the use of calling it a rack?
The name’s a pun.
And the pun’s on you.”
The garment industry has grown to become one of the most lucrative and diverse industries in Australia.
More than 40% of Australia’s gross domestic product is generated by the apparel industry.
But there are some areas that are still struggling to catch up.
Advertisement For example, the garment market is expected to grow at an annualised rate of about 5% this financial year.
But the industry is still struggling with the emergence of new technologies and the rise of online retailers.
In some ways, the clothing industry is in a transitional period.
“I think there’s still a lot of room for growth,” says Varvatsos clothing expert and co-author of the book Garment: The Changing Face of a Consumer Industry.
But while the industry has made a lot more strides in the last 10 years, it’s still struggling. “
And then, of course, the retail industry is doing very well.”
But while the industry has made a lot more strides in the last 10 years, it’s still struggling.
“You’ve got a lot companies that are just not in the market yet, and those companies need to grow,” says Andrew Wilson, a senior research analyst with the Australian Industry Group.
“If they’re not doing well, they’re going to fall off the face of the earth.”
The clothing industry has been in a period of upheaval in recent years.
From the rise in online retailers like Zara and ModCloth to a number of large chains like Zagat, Gap and H&M, the industry’s reliance on traditional retailers has declined.
Advertisement “I can understand people saying they’re getting rid of the rack, they don’t want to see it anymore,” says Wilson.
“But I would say the industry needs to take some of the blame.”
It’s no secret that the retail sector is struggling, with many stores closing their doors.
However, the online retailers that have been around for a while are also struggling to stay in business.
“They are the ones that have really struggled,” says Ian Wilson, senior research and analyst with The Australian Retailers Association.
“In the last year or so, they’ve seen their share of online retail sales fall by almost 10% and that’s because of the online marketplace,” he explains.
“For most retailers, the increase in online sales is offset by an increase in sales from stores they’ve been in.”
It means there’s a disconnect between what’s happening online and what’s really happening in the brick and mortar stores.
“We’ve got some retailers that are struggling and they’ve had to cut back on the size of their stores and the quality of their product,” Wilson says.
“We’ve seen retailers like Walmart and Target go through periods where they’re trying to get their stores open more frequently.
“Instead, it seems like they are closing because they don. “
So it’s not just a matter of them being able to make money, it has a lot to do with the fact that there’s too much competition in the marketplace.” “
Instead, it seems like they are closing because they don.
So it’s not just a matter of them being able to make money, it has a lot to do with the fact that there’s too much competition in the marketplace.”
What does it take to get rid of a rack in Australia?
It’s not as simple as opening a shop and selling your wares online.
“There’s a lot going on with the retail environment,” says Tim Evans, chief executive of clothing brand and wholesale apparel buyer Kogarah.
“Many of these stores are not really well-located, they have low customer retention rates, they are located in urban areas, and they don�t have the infrastructure to cater for the retail market.”
So what does Kogah do to help its customers?
“We have a range of initiatives, including a number to promote the brand and our range of apparel, including high-quality handbags,” Evans says.
If your business doesn’t want its customers to visit your store, you can also get rid with the help of a marketing plan. “
When you look at our range, we think that our customers are looking for something different and we are very happy to cater to that.”
If your business doesn’t want its customers to visit your store, you can also get rid with the help of a marketing plan.
“Some of our retailers will have a marketing strategy in place where they will set up their stores to cater specifically to the consumer, and then their marketing team will do some research and figure out what the consumer wants to do, what they want to buy,
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