Weatherproof garment companies, from Nike to Zara, are investing in technology that will help them survive extreme weather
The global apparel industry is expected to be worth $3.4 trillion by the end of this decade, and companies are getting ready to make the leap into the digital age, including weatherproof garments.
According to new research, a majority of these companies are already working on the latest and greatest technology, and are making their products to withstand extreme weather conditions.
The report by Gartner predicts that by 2026, more than half of global apparel companies will be using technology to survive extreme heat and cold.
“A majority of apparel brands are now using advanced weather-resistant technologies and incorporating them into their product design,” Gartners Chief Executive and Co-Founder Jim Pindell said in a statement.
“We expect the global apparel market to grow by 50% to 70% over the next five years, with the majority of this growth occurring in emerging markets.”
Gartners expects this growth to continue for the next 15 years, and predicts that in 2020, the global industry will be worth more than $3 trillion, with nearly all of that growth occurring under the umbrella of “extreme weather protection.”
According to the report, the most important reason for this growth is the growing demand for weatherproof clothing, with consumers increasingly preferring the use of technology to protect themselves from the effects of extreme weather.
“In addition to the increased use of weather-resisting technologies, there is a growing awareness that consumers are looking for more comfort and comfort with technology,” Pinders said.
“In particular, we expect the consumer’s appetite for comfort to be fueled by the emergence of smart fabrics and smart technology that help to provide more comfort, comfort, and protection.”
We also expect that consumers will increasingly seek out the benefits of technology-based apparel, with a growing emphasis on the benefits associated with a technology-enabled clothing experience.
“Companies like Zara and Nike are already investing heavily in weatherproof apparel, but other brands are also on board.
A new report from Garters suggests that Adidas, one of the largest U.S. clothing retailers, is looking to invest $2 billion in technology to help it survive the effects in extreme weather, which are predicted to continue throughout the coming years.”
According to Gartness, Adidas is investing in a range of technologies to help the company adapt to the changing climate. “
Our commitment is to help our suppliers meet their environmental, economic and health sustainability goals.”
According to Gartness, Adidas is investing in a range of technologies to help the company adapt to the changing climate.
“A few of our technologies are already in use today, such as the Adaptive-Hood™ technology that has been developed by the company to help them better withstand the cold,” Kwan said.
“Our customers are also getting more comfortable with the way we dress, which is a key factor in our overall sales,” Kwon added.
“Adidas has worked hard to make sure that we offer a wide variety of apparel and accessories that we feel will appeal to our customers.”
Adidas recently launched a new clothing line that uses the new Adaptive Hood technology.
The new line features a more neutral color palette, but the company also announced a new range of smart fabric, designed to help make its clothing more versatile, and it has already added an innovative water resistant coat.
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