How to get the best price on personalised clothing online
Recode co-founder Kara Swisher wrote an article titled “How to get your online shopping experience to be the best it can be,” detailing her journey to become a buyer for a fashion website.
The article explains that it took her “a couple of years” to “figure out how to do it” with the company she now owns, but her success at the site made it easier for her to build her own brand.
“I was a newbie,” she writes.
“I never really knew what I was doing.
I had no idea what I wanted.
I didn’t know how to build a brand.”
Swarmer explains that she didn’t have any experience as a designer before starting her own website.
“My experience with designers has always been that I was the one who created the look,” she said.
“When I did my first design, I was like, ‘I’ll just do this look.’
It took me two years to figure out how I was going to do that.”
When Swisher launched her own fashion website, the company used the company logo on its website.
She says it didn’t take long for that logo to catch on.
“You need a logo,” she says.
“A logo has to be something you are proud of.”
In her book, Swisher explains that designers often work with the same people every time.
“People will be like, this guy is awesome,” she explains.
“And I’ll be like: ‘This guy is not awesome.’
It’s like, OK, I’ll just let the person do the work.”
While Swisher says she was a “huge” fan of designers, she found her own branding skills difficult.
“They’re like little children,” she explained.
“They just want to have fun.”
Swisher found her success in the clothing industry was largely due to her own creative process.
“If I was really in my head, I would never be able to do anything,” she wrote.
“My approach to everything was always going to be, ‘Let’s do this.'”
In her personal blog, Swimmer writes about the process of starting a company.
She describes a typical day of working at a fashion company:She would go to the office and work on the website.
“Then I’d go to a meeting,” she shares.
“There, I’d just say, ‘What are we going to work on next?'”
It wasn’t until the day of her first product launch that Swisher found the “right” way to do things.
“The moment I was ready to go, I just started thinking, ‘OK, let’s do that,'” she says of the decision to launch her website.
Swisher’s experience as an online entrepreneur has given her a better understanding of how to get customers to pay for their products, she says, and she’s also seen that companies that have a good relationship with customers will also be more successful.
“When you work with people who have a really good relationship, you get a lot of great insight into what’s working for you,” she told Recode.
“That’s what you need to do.”
Read moreRecode founder Kara Swish is co-author of “How To Get the Best Price on Personalized Clothing Online.”
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